Privacy Policy

Last updated: 13 October 2025 


This Privacy Policy explains how LIME HOLDINGS (Pty) Ltd, a company registered in South Africa (“we”, “us”, “our”), collects, uses, shares, and protects your personal information when you visit or interact with https://sapersonalloans.co.za (“the Website”).

By using our Website, you consent to the processing of your personal information in accordance with this policy, the Protection of Personal Information Act (POPIA), and the Electronic Communications and Transactions Act (ECTA).


Who We Are:

This Website is owned and operated by LIME HOLDINGS (Pty) Ltd, Atlantic Beach Golf Estate, Melkbosstrand, Western Cape, South Africa, 7441.

For all privacy and compliance matters, contact:
info@sapersonalloans.co.za


Nature of Our Business

We are not a direct lender. We are a loan aggregation and referral service that connects users with trusted, NCR, FSP, FSB, and FSCA-registered financial partners in South Africa.

When a user applies for a loan through our Website, we securely pass their details to the appropriate registered financial partner based on their profile and loan requirements.

We do not directly issue or approve loans.


Information We Collect

We collect personal information to match you with the most suitable financial partner. This may include:

  • Information you provide: name, ID number, email address, mobile number, employment details, and financial preferences.
  • Automatically collected data: IP address, browser type, device type, and session data.
  • Cookies and tracking data: used to improve your experience and ensure advertising transparency.
  • We also store a full digital record of each submission (device type, browser, IP, and user-submitted data) for up to one (1) year to verify consent and comply with advertising and data protection regulations.

How We Use Your Information

We use your data for the following purposes:

  • Loan matching: To connect you with registered lenders or financial service providers based on your loan request.
  • Partner communication: To share your data with NCR, FSP, FSB, or FSCA-registered partners so they can provide loan quotes or related financial offers.
  • Customer communication: To send you loan results, updates, or relevant offers (only from verified partners).
  • Compliance and verification: To maintain records required by POPIA, ECTA, and advertising policies.
  • Analytics and improvement: To improve our services and user experience.

When you submit your contact details, you agree to receive related financial offers from our trusted partners. Your information will only be shared with registered and compliant providers for the purpose of offering legitimate credit or financial products. You may opt out of these communications at any time by clicking the unsubscribe link in any email or SMS we send.


Disclosure of Information

We may disclose your information:

  • To our verified lending and financial partners (NCR/FSP/FSB/FSCA-registered) to provide relevant offers.
  • To third-party processors who provide hosting, analytics, or email services (under confidentiality agreements).
  • If required by law, subpoena, or court order.
  • In the event of a business sale, merger, or acquisition, provided that all legal protections remain in place.


Data Security

We implement strong administrative, technical, and physical measures to protect your information from unauthorized access or misuse. All stored records (browser, device, and submission logs) are encrypted and accessed only for verification or complaint resolution. While no system is 100% secure, we follow best practices for data security and monitoring.


Data Retention

We keep personal information for up to one (1) year after submission to comply with advertising and verification requirements. After that, it is securely deleted or anonymized unless required longer by law.


Your Rights Under POPIA

You have the right to:

  • Request access to your personal data
  • Correct or update inaccurate information
  • Request deletion of your data (subject to legal retention requirements)
  • Withdraw consent for communications
  • Lodge a complaint with the Information Regulator

To exercise any of these rights, contact info@sapersonalloans.co.za


Cookies and Tracking

Our Website uses cookies to personalize your experience, improve performance, and support ad compliance (e.g., Google Ads remarketing). You may disable cookies in your browser, though some features may not function correctly.


Advertising Compliance and Transparency

We comply with Google Ads and Microsoft Advertising policies by clearly disclosing:

  • Our business identity (LIME HOLDINGS (Pty) Ltd)
  • The nature of our service (loan referral, not lending)
  • The use and sharing of user data with regulated financial partners
  • User consent and opt-out rights

This transparency ensures compliance with all major advertising and data protection requirements.


Children’s Privacy

This Website is not intended for users under 18 years old. We do not knowingly collect personal data from minors.


Updates to This Policy

We may revise this Privacy Policy from time to time. The latest version will always appear on this page with an updated “Last updated” date. Continued use of our Website constitutes acceptance of any changes.


Contact Information

For all privacy, advertising, or administrative queries, please contact:

LIME HOLDINGS (Pty) Ltd
Atlantic Beach Golf Estate, Melkbosstrand, Western Cape, South Africa, 7441
Postal: Suite 354, Private Bag x1, Melkbostrand,7437
Email: info@sapersonalloans.co.za